PBS and the most famous Syrah region in France (Cotes Du Rhone) are putting together a reality show to launch the ambitions of potential winemakers.
I f I was competing, I'd want to create a wine brand called "DeMystify" and all the wine labels would be written in super easy to understand, straight-forward language. Bordering on American Ghetto Fabulous meets Appalachia.
What would you create?
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