Sunday, May 17, 2009

Be Bold

Jasmine Rae deLong is an artisanal baker in Potrero Hill in San Francisco. She combines savory herbs and spicy components into her cupcakes, breads and cakes. She likes surprising people with her illicit combinations like wasabi frosting or raspberry basil filling.

I really enjoyed meeting her in a warehouse space on Bryant Street. She showed me these aprons she makes by hand with leftover fabric from an old upholstry company.

When I asked her how she gauges success she replied "By being as bold as I can be everyday."

Stay tuned for her Culinary Profiles interview, next month. In the meantime her website is:

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